Case Study
Sales Enablement in Healthcare Industry
Client is a well known large company in healthcare industry based in USA in need of Sales Enablement.
Situation: Maintaining Positive Patient Experiences in a Hybrid Landscape
Client is committed to providing patients with successful outcomes through its cutting-edge sleep apnea product. Because of its dedication to patient health, it must make sure that both its sales team and its clients have a thorough awareness of the difficulties and complexity associated with obstructive sleep apnea.
The company needed to onboard and train recruits with various levels of industry knowledge as its sales force expanded quickly. Client hire 40 to 50 employees each quarter. In our industry, they hire people from many various backgrounds. Consequently, some of the issues they face are pretty technical.
Challenge: Training and Onboarding New Hires Virtually
Before COVID, Client used Share-point as the main method for its sales representatives to access some training materials. It lacked a mechanism to assist with virtual new hire onboarding or a simple method to organize and disseminate training materials. When the pandemic struck, Client Co. Head realised the business needed to come up with a fresh approach to efficiently teach its quickly expanding organisation.
Solution: Building Content and Certification Programs at Scale with Bytecasting Sales Enablement
Client turned to Bytecasting Sales Enablement to update its certification and onboarding procedures for employees, surgeons, and clients. The platform’s capacity to give learning while a user is still working was something the organisation valued highly. The Client Co. Head collaborated with his team to develop the content for an onboarding and certification program before Bytecasting Sales Enablement was introduced to the rest of the organisation. This offered them the chance to use the program themselves to make sure the sales organisation would easily accept it.
Results: Delivering Self-Paced and Personalized Learning
For new hires, seasoned workers, and consumers, Client designed a contemporary, mobile learning experience with Bytecasting Sales Enablement. Users had constant access to all the information required to advance training thanks to personalised programs. With flexible self-paced learning programs and the video scenario training it allowed staff and customers to spend more time interacting with new and unfamiliar content and quickly move through more familiar topics.