The 5 Fundamentals of Great video scenario sales training
Uncomfortably, 66% of sales teams say their training is useless. How can you produce sales training videos that impress and boost the bottom line given that 75% of employees are more inclined to watch a video than read text? We have been producing Video Scenario Sales training that viewers genuinely want to watch at ASP Sales Enablement, and we have seen encouraging outcomes, such as a 15–60% increase in year-over-year sales.
Using video wisely can help you demonstrate and reinforce the actions you’re teaching in your customized sales training. The following five principles can help you create engaging content for your video scenario sales training.
1. Personalized Sales Training Video Material
Make sure your material is tailored to your organization as a first step. There are many generic sales training films available, but you can’t rely on them to provide the successful outcomes you seek. Why? The actual impact comes from movies that are tailored to your organization’s unique culture, sales process, goods, and difficulties, and your team is less likely to take it seriously.
Because your team is special, so should their training be. Custom material demonstrates your investment in their achievement.
2. Real-World Case Studies
In a similar vein, your video scenario sales training has to cover actual situations that your personnel deal with daily. We speak with field-based sales team members and other subject matter experts to confirm the authenticity of the scenarios we want to include in our training materials.
Your script needs to sound that way, too, in addition to using real-world examples. Use colloquial language and contractions (hasn’t, won’t, couldn’t, isn’t, etc.) to achieve this. Try your hardest to listen in on real sales calls or ride-along observations of actual sales interactions. Send your initial draught of the screenplay to a few top-notch members of your sales team for input. Your learners will respect you more and desire to learn from you if your settings and scripting are as realistic as feasible.
3. High-quality Work
You’re less inclined to watch a movie or television show with poor acting, right? Videos for sales training are no different. The content should be of professional quality if you want your students to engage with it and take it seriously. This implies that everything, including cinematography, lighting, sound, and talent, should be as flawless as possible.
The demands of today’s learners increase as Hollywood raises the bar on their excellence. You run the danger of losing the interest and credibility of your audience if you compromise on quality.
The professional skill seems expensive, you may be thinking. While many businesses attempt to save money by using internal team members rather than qualified candidates, we strongly advise against this. In the end, you won’t save nearly as much as you anticipate, and you’ve already taken a chance with the major subject of your sales training film. Keep in mind to strive to take away as many distractions from your students as you can.
4. Employ a Creative Idea
Your training videos shouldn’t consist entirely of a narrator or a leader addressing the camera. It’s ideal to employ a creative notion where you can clearly define the desired behaviors and entertainingly demonstrate them. After all, showing rather than simply telling has much more impact.
When it comes to your creative concept, think outside the box. Can you draw ideas from a well-liked program? Would it be effective to compare and contrast a team member who exhibits positive behaviors with a team member who exhibits positive behaviors? Consider subjects that will appeal to your culture, amuse, and inspire your students as you brainstorm.
5. Display Both Positive & Negative Results
Videos for sales training give students a secure environment in which to learn. We do this by using video simulations wherever we can. A simulation enables a student to watch a scenario unfold, give their response, and then observe the outcome. If they choose the incorrect response, they will observe the result (which might be an awkward pause or their customer’s uncertainty); either way, they will observe what happens when they don’t act in a best-in-class manner. We are aware that students will err, but that’s okay. Simply put, we would prefer that they take place in training rather than during actual client interactions.
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